Alibaba's new strategy: to help USA retailers to enter the Chinese market
- Author:Gemini
- Source:www.ramjoinwin.com
- Release Date:2015-01-20
Recently, according to foreign media reports, in order to win the American businessman, alibaba (reading) project plans to take significant move this year, through to a new approach for U.S. retailers, allowing them to sell commodities to China's large and growing middle class.
Two people familiar with the matter said, relying on the powerful support of alipay, alibaba is using Chinese consumers account for the card, which attract us partners.Alipay is dominated by electronic payment system in China, the system work closely with alibaba, and controlled by alibaba executives.
Alibaba, on the whole, this is a more conservative way to realize the expansion of the market in the United States.Alibaba global annual sales of $300 billion, has long been regarded as the greatest threat to the amazon, industry insiders have suggested the company might land us market directly.
In the strategy of this is planning, by the people familiar with the executives and the company disclosed to outside for the first time, to let more americans know alibaba is what to do, and in this important western market to obtain a certain reputation, so as to lay the foundation for long-term development.
The core of the strategy is to promote alibaba and pay treasure to reach a deal with some U.S. retail giant, for these retail giant in China by its sales, payment and delivery and other business.Aiming at the us retail giant alibaba, including high-end department stores Group Neiman Marcus Group and luxury retailer Saks Inc, etc.The two companies have confirmed the existence of this agreement, but do not want to talk about specific how to operate.
Alibaba will also with us start-up Shoprunner and retail service provider Borderfree Inc cooperation, help them to sell to Chinese consumers.Shoprunner is an online mall of American retailers, alibaba hold shares in the company.
In addition, alibaba is preparing to conduct a marketing activities in the United States, in order to improve its global wholesale B2B platform Alibaba.com enterprise's popularity in the United States, prompted the businesses on the platform with global suppliers.
Borderfree Inc chief executive Michael Simon (Michael DeSimone) pointed out: "they have a fast track to the China market. Cooperate with alipay, the biggest advantage is that they are very ground, and very understanding of Chinese consumers."
The personage inside course of study points out, is not included in the sales of the commodity within the territory of China, the current Chinese consumers online annual cross-border procurement of goods amount is only $15 billion in the United States.By 2020, however, the amount can be increased to 1.8 trillion yuan ($291 billion).
Alibaba vice chairman last year, Mr. Tsai media interview said: "now the business is not very big, but in the next 12 to 18 months, you will see we brought 300 million Chinese consumers for American retailers."
In spite of this, there is no guarantee that alibaba's plan will succeed.
Benefit from the Chinese government to promote economy to consumption-driven economic transformation, the number of the middle class in China has been more than 250 million, and continues to grow.Apple iPhone and gm's cars have become the symbol of the best selling goods, but the Chinese market for western companies is still a challenge, especially those who lack the global influence of western companies.In 2012, the Home Depot (Home Depot Inc) decided to shut down its all seven stores in China, said in December last year, and best buy would sell its troubled business in China.ddr3 4gb laptop
Alibaba announced as early as October, will help foreign retailers in its import cat open a shop in the world, as well as electric business platform day but until now still did not produce great results.According to the company's data, on the platform of more than 5000 brands and 650 merchants, only 30 years sales of more than 10 million yuan.laptop ddr2 2g ram
But the platform to run there are signs of improvement.Last year, according to the data provided by the alibaba, in days of cat international Costco (Costco Wholesale Corp), in the first month of its operating sales of more than 40 million yuan.With is, since the launch, has attracted 90 million unique visitors, 90% of businesses realize the deal.
Two people familiar with the matter said, relying on the powerful support of alipay, alibaba is using Chinese consumers account for the card, which attract us partners.Alipay is dominated by electronic payment system in China, the system work closely with alibaba, and controlled by alibaba executives.
Alibaba, on the whole, this is a more conservative way to realize the expansion of the market in the United States.Alibaba global annual sales of $300 billion, has long been regarded as the greatest threat to the amazon, industry insiders have suggested the company might land us market directly.
In the strategy of this is planning, by the people familiar with the executives and the company disclosed to outside for the first time, to let more americans know alibaba is what to do, and in this important western market to obtain a certain reputation, so as to lay the foundation for long-term development.
The core of the strategy is to promote alibaba and pay treasure to reach a deal with some U.S. retail giant, for these retail giant in China by its sales, payment and delivery and other business.Aiming at the us retail giant alibaba, including high-end department stores Group Neiman Marcus Group and luxury retailer Saks Inc, etc.The two companies have confirmed the existence of this agreement, but do not want to talk about specific how to operate.
Alibaba will also with us start-up Shoprunner and retail service provider Borderfree Inc cooperation, help them to sell to Chinese consumers.Shoprunner is an online mall of American retailers, alibaba hold shares in the company.
In addition, alibaba is preparing to conduct a marketing activities in the United States, in order to improve its global wholesale B2B platform Alibaba.com enterprise's popularity in the United States, prompted the businesses on the platform with global suppliers.
Borderfree Inc chief executive Michael Simon (Michael DeSimone) pointed out: "they have a fast track to the China market. Cooperate with alipay, the biggest advantage is that they are very ground, and very understanding of Chinese consumers."
The personage inside course of study points out, is not included in the sales of the commodity within the territory of China, the current Chinese consumers online annual cross-border procurement of goods amount is only $15 billion in the United States.By 2020, however, the amount can be increased to 1.8 trillion yuan ($291 billion).
Alibaba vice chairman last year, Mr. Tsai media interview said: "now the business is not very big, but in the next 12 to 18 months, you will see we brought 300 million Chinese consumers for American retailers."
In spite of this, there is no guarantee that alibaba's plan will succeed.
Benefit from the Chinese government to promote economy to consumption-driven economic transformation, the number of the middle class in China has been more than 250 million, and continues to grow.Apple iPhone and gm's cars have become the symbol of the best selling goods, but the Chinese market for western companies is still a challenge, especially those who lack the global influence of western companies.In 2012, the Home Depot (Home Depot Inc) decided to shut down its all seven stores in China, said in December last year, and best buy would sell its troubled business in China.ddr3 4gb laptop
Alibaba announced as early as October, will help foreign retailers in its import cat open a shop in the world, as well as electric business platform day but until now still did not produce great results.According to the company's data, on the platform of more than 5000 brands and 650 merchants, only 30 years sales of more than 10 million yuan.laptop ddr2 2g ram
But the platform to run there are signs of improvement.Last year, according to the data provided by the alibaba, in days of cat international Costco (Costco Wholesale Corp), in the first month of its operating sales of more than 40 million yuan.With is, since the launch, has attracted 90 million unique visitors, 90% of businesses realize the deal.